Portfolio: GE

Print and Digital Media
James L. Turner Portfolio

Details

  • Client GE
  • Categories Print Media Design

Challenge

Design a set of posters featuring a new product introduction and solutions for different markets.

Approach

Making fiber-optic cable an interesting topic can be a difficult task. I added colorful backgrounds and lighting treatments to the product photos to give the posters more energy. Three of the eight GE posters are shown above. The actual sizes were 16″x24″ for the utility and healthcare posters and 30″x54″ for the back-lit fiber-optic cable tradeshow poster.

One of the most challenging projects I’ve ever been involved with was a sales presentation for GE Security and 2010 Beijing Olympic Committee. I helped create a digital presentation that contained more than 100 case studies and included information in both Chinese and English throughout.

Work Involved

I spent five years on the GE account while working at Sanda Communications. As a lead designer and project manager, I provided usability consulting, art direction, project management, Flash development and Web maintenance. My involvement also included design for some of GE Security’s print materials.