Portfolio: MeetGreen

Graphic Design, Identity, Logos, Printed Materials

Details

  • Client MeetGreen
  • Date 02/26/2010
  • Categories Digital Media Design, Identity, Print Media Design
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Challenge

Meeting Strategies Worldwide wanted to expand their client offering with new products and services. In early 2009 they changed their name to MeetGreen and I helped them redesign their corporate identity materials.

Approach

During the initial client brainstorming meetings, we decided to retain an element from the previous logo: the globe. After a few weeks of creative exploration, a new logo emerged. I then updated the color palette and typographic/style guide. Throughout the year, MeetGreen’s materials were updated to create a uniform look and feel.

Work Involved

  • Identity update with business cards, envelopes, letterhead, etc.
  • PowerPoint templates
  • HTML newsletter template
  • Web site art direction
  • Web Banner ads
  • Designs for Web-based applications