Challenge Build a website that allows veterinarians to securely transfer x-rays for expert interpretation. This project involved two major components – the public facing website which describes the services and a private (member-only) section where clients can share and gather more detailed information. Veterinary Intraoral Radiology…
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Challenge After 20-plus years of being in business, Cashco wanted a fresh look to jump-start new business initiatives. Approach I’ve been providing Cashco with graphic design services since their identity update in 2003. My work with Cashco also includes retail displays, retail packaging, coordinating and…
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Challenge In 2006, MeetGreen asked me to help one of their clients, the Eclipse Foundation, with a Web site navigation design. This project started out as a quick, simple, straightforward project: build a Web site navigation menu that looked good and was easy for developers…
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Challenge Meeting Strategies Worldwide wanted to expand their client offering with new products and services. In early 2009 they changed their name to MeetGreen and I helped them redesign their corporate identity materials. Approach During the initial client brainstorming meetings, we decided to retain an…
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Challenge Assist internal marketing team with various quick turn-around projects. Approach Updating and maintaining a consistent identity is a process that involves good organization and careful decision making. I was provided with a corporate style guide which included the corporate logo and preferred color palettes. …
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Challenge Create the signage and powerpoint presentation for BSR. Approach Designing for a large conference can sometimes be tricky. It requires balancing the branding and identity standards from various sponsors and partners. This conference had more than 200 pages of brand guidelines/corporate logo requirements from…
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Challenge Provide quick technical and production help on miscellaneous Web projects. Approach Projects from Ecova are very well-organized and include detailed creative briefs and access to art libraries, technical specifications, style guides and a Web testing server. This foundation streamlines the production process, and an…
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Challenge Working with the Regional Water Providers Consortium, my task was to redesign their existing website, set up an email list program, design quarterly emails and develop a web database application that would calculate site visitors’ water savings. Visitors could return to their profile and…
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Challenge Design a set of posters featuring a new product introduction and solutions for different markets. Approach Making fiber-optic cable an interesting topic can be a difficult task. I added colorful backgrounds and lighting treatments to the product photos to give the posters more energy….
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