Revamping a Visual Identity
Challenge
Meet Strategies Worldwide sought to enhance their client offerings with new products and services. In early 2009, they rebranded as MeetGreen, and I assisted in redesigning their corporate identity materials.
Approach
During the initial brainstorming sessions with the client, we decided to retain an element from the previous logo: the globe. After several weeks of creative exploration, a new logo emerged. Subsequently, I updated the color palette and the typographic/style guide. Throughout the year, MeetGreen’s materials underwent comprehensive updates to achieve a cohesive and uniform look and feel.
Work Involved
- Identity update with business cards, envelopes, letterhead, etc.
- Art direction and designs for Web-based applications
- Infographics, signs and flyers
- Book cover designs and production layouts
Details
- Client: MeetGreen
- Categories: Graphic Design
