Reinvention through Creative Repurposing

Challenge

Innovate by repurposing existing materials to generate a novel creation.

Approach

I was provided access to the Nautilus corporate photo library and given their style guide. From there I crafted a fresh perspective leveraging their existing assets and introduced enhancements to the style guide. I also introduced a few improvements to the style guide. The project was approved and delivered back to the client ahead of schedule. This is a case where I was contracted to provide art direction and layout artwork only; I delivered organized mockup files to the Nautilus in-house design team for final technical production.

Work Involved

Website design and direction for the Nautilus homepage, commercial page and the stairmaster.com landing page.

Details

  • Client: Nautilus
  • Categories: Website Production
Born to Design - James L. Turner Portfolio Sample.