After 20-plus years of being in business, Cashco wanted a fresh look to jump-start new business initiatives.
Updating and maintaining an identity is a constant and evolving process. Once a “look” is established, the next step is to update the remaining collateral. In this case, I started from the root of a company’s visual identity: the corporate logo. With an updated logo, color palette and typographic style guide, we were able to create a uniform look and feel for the client.
I’ve been providing Cashco with graphic design services since their identity update in 2003. My work with Cashco also includes tradeshow booth design, Web site redesign, retail displays and Powerpoint sales presentations.
Since 2010, I’ve been involved with product label and retail displays. My designs can be found in national supermarket chains.