Assist internal marketing team with various quick turn-around projects.
Updating and maintaining a consistent identity is a process that involves good organization and careful decision making. I was provided with a corporate style guide which included the corporate logo and preferred color palettes. From there, I was able to assist the client with updating their materials.
This relationship included updating print ads, sales sheets, flyers, HTML emails, Powerpoint presentations and their internal literature. Branding guides usually don’t include direction for every scenario. When necessary, I created new designs that harmonized with the baseline guidelines and extended their identity.